Greece is a “safe destination”, a “modern European Country” that organised “technically excellent” Olympic Games with a “human dimension”.
This is the new “Greek identity” that emerges after the successful hosting of the Games, as perceived by citizens in five major countries (USA, UK, Spain, Germany, France) and reflected in the results of a large public [...]

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According to Josh McCall’s article publihed on PR Week, Greece’s brand has gained a lot from her Olympic dialogue with the rest of the world:
Something amazing happened on August 13, when, at the opening ceremonies of the 2004 Olympics, Athens 2004 president Gianna Angelopoulos-Daskalaki welcomed the world to the Greek capital, declaring to a live [...]

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