Panos Livadas has published at the Greek Secretariat General of Communication a very interesting article that seems to illustrate that interest in national branding is rising among the Greek state officials:
Given that images trigger perceptions and perceptions help shape decisions, states place great emphasis on building and projecting attractive images of themselves. Especially in today’s [...]

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Greece ranked 5th for overall country branding according to the second annual Country Brand Index 2006 (CBI). The Index was released in London at the World Trade Market, an annual exhibition held for the global travel trade. This is the official release text:
The CBI identifies countries as “brands” and emerging global travel trends in terms [...]

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