It’s overtly unjust for Greece’s image but it’s only Greece’s fault (and not the world’s fault): not only Greece is coming short of stories for the world media, but the minor number of news which attain some presence are mostly freak or tragic - either monks with black flags blocked in their monasteries and people [...]

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In an earlier post I made an amateur anatomy on Greece’s tourism ads 2008. Now the GNTO has published in its website a larger gallery containing over 10 press-ready ads. Despite standing on what I wrote in that post, I can see a better work now on these ads, not quite because of graphical appeal [...]

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The GNTO, Greece’s National Tourist Board, has posted in its website the spots that will be aired on TV and other media -rich platforms. They intend to convey Greece’s “the true experience”, but in my eyes all of them fail to communicate it convincingly enough.You can watch them and make your own opinion by visiting [...]

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Yes, you see it. Greece has commited it again. The same crime. Just a few months after having done it on another mag. Greece’s FDI committe has purchased again pages and pages in Business Week to waste them with useless advertising. Greek-style advertising, you know, which is something like Stone Age self-promotion. In the [...]

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Some days ago Greece’s Tourism Development Minister Aris Spiliotopoulos introduced Greece’s tourist campaign abroad for the year 200 - just wanted to share my thoughts out-of-head:
1. As always in Greece’s advertising efforts, the GNTO has changed again the slogan - this year is “Greece - the true experience”. Changing the slogan every year is promising [...]

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