The results of the Country Brands Index 2008, the report tailored by FutureBrand about the power of country brands, has brought somewhat disappointing results for Brand Greece. While in 2006 Greece was considered the 5th country brand and in 2007 Greece was considered the 9th most powerful country brand, in 2008 the country’s rankings have [...]

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Nation branding expert Savas Hadji Kyriacou has written an article about Brand Korea at a Korean newspaper. The relevant part to Greece’s brand is these paragraphs, in which he exposes ideas I also agree with:
Greece is a truly blessed country. With over 2,000 sun-drenched islands, a rich culture and history, world-famous philosophers, and the undisputed [...]

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A MA student in Public Communication and Public Relations at the University of Westminster got in touch with me to ask whether I could answer some questions. The questions are all related to destination branding, which is only a part of a national branding effort (the touristic side of the nation branding polyhedron), but i [...]

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At Athens News a good article has been published by John Psaropoulos about Greeces image in the world:
The beating to death of an Australian tourist on Mykonos has woken Greeks up to the question of how the rest of the world perceives this country. It is a periodic awakening, usually following senseless deaths of tourists.
Last [...]

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According to a new series of reports issued by EastWest Communications, Greece has the 26th best nation brand in the world.
The report is based upon the tone of the mention every UNO country gets every time in leading world media. With algorithms, EastWest can analyze whether the mention’s tone is positive or negative. According to [...]

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